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Justin Bieber Ventures into the NFT Space

With His Hit Track "Company"

In a groundbreaking move, a hit track by pop sensation Justin Bieber has been transformed into a non-fungible token (NFT). This isn't just any NFT, though. The royalty share is being divested by the track’s co-producer, Axident. What's the catch? NFT holders will now have a 1% stake in the track. Axident believes this innovative approach forges a fresh and more intimate connection between fans and the art they adore.

Track Details:

  • Song Title: "Company"

  • Release Year: 2015

  • Artist: Justin Bieber

  • Background: "Company" is one of Justin Bieber's hit songs from 2015. It's a track that showcases Bieber's evolution as an artist, blending smooth R&B vibes with pop sensibilities. The song was well-received by fans and critics alike, further cementing Bieber's status as a global pop icon.

NFT Details:

  • Tokenization: The song "Company" has been transformed into a non-fungible token (NFT) by anotherblock.

  • Royalties: Fans who invest in this NFT can potentially earn royalties from future streams of the song.

  • Purpose: This move is not just a monetization strategy. By turning the song into an NFT, it offers a unique opportunity for fans to have a more tangible connection to the music they love, allowing them to benefit from its success.

Key Takeaways:

  1. A New Era for Music and NFTs: The fusion of music and blockchain technology is not new, but offering fans a stake in a song's royalties via an NFT is a novel concept. This could potentially revolutionize how artists and producers monetize their work, giving fans a more direct role in the success of their favorite tracks.

  2. Bridging the Gap: By allowing fans to have a stake in the track, artists and producers are not just selling a product; they're building a community. This move can be seen as a testament to the power of modern technology in bridging the gap between artists and their audience.

  3. The Future of Fan Engagement: If this initiative proves successful, it could pave the way for more artists to follow suit. Imagine a world where fans don't just listen to music but also have a tangible stake in its success. It's an optimistic vision of the future where art and commerce harmoniously coexist.


The transformation of Bieber's hit track into an NFT with royalty-sharing is a testament to the evolving landscape of the music industry. As technology continues to reshape how we consume and interact with art, it's exhilarating to see artists and producers leveraging these tools to enhance fan engagement. This move is not just about monetization; it's about redefining the relationship between artists and their audience in the digital age.

About Justin Bieber:

Justin Bieber, a Canadian singer and songwriter, burst onto the music scene as a teen sensation and has since become one of the best-selling music artists in the world. With multiple awards under his belt and a massive fan following, Bieber has continuously reinvented his musical style, keeping fans on their toes. His journey from a YouTube sensation to a global pop icon is a testament to his talent, hard work, and the power of digital media.

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